Hate Running? You’re Not Alone – But Here’s Why It Still Matters.
"I Hate Running" is an unfiltered, behind-the-scenes look at elite sports – how champions train, what separates winners from the rest, and the unexpected lessons from working with Mo Farah and other world-class athletes.
Get the inside story of high-performance running from Olympic coach Barry Fudge.
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Sign up now to get the first chapter of "I Hate Running" for free
ABOUT THE BOOK
"I Hate Running” is not your typical sports memoir—it’s a journey through the trials, triumphs, and transformative moments of a reluctant runner turned performance scientist.
From the sun-scorched tracks of Kenya to the electric atmosphere of the London Olympics, this book offers a behind-the-scenes look at what it takes to prepare athletes for greatness.
Blending humor, humility, and hard-earned wisdom, it unpacks universal lessons about ambition, resilience, and the art of showing up.
Whether you’re chasing gold or just trying to survive your next 5K, this is a story about embracing the struggle and discovering that the finish line is only the beginning.
OWN THE START LINE
ABOUT THE AUTHOR
Dr. Barry Fudge is a world-class endurance coach, performance scientist, and former Head of Endurance at British Athletics, where he played a key role in Mo Farah’s Olympic and World Championship victories. With over 20 years of experience in elite sports, Barry has worked with some of the best athletes in the world, combining cutting-edge sports science with real-world coaching strategies to unlock peak performance.
As the author of I Hate Running, Barry takes readers behind the scenes of high-performance sport, revealing the truth about endurance training, mindset, and what it really takes to win. Now, through LAP25, he’s helping athletes, coaches, and competitors train smarter, race better, and own the start line.
Curious? Get a Free Chapter Today!
Sign up now to get the first chapter of "I Hate Running" for free